The footer is the section at the very bottom of an email message, below the main email content. It contains standardized information that remains consistent across all email campaigns sent out by a brand.
A footer usually includes the following elements:
- Contact information – includes the company name, email address, physical address, and phone number so recipients can get in touch easily.
- Unsubscribe – Contains a prominent one-click unsubscribe link so recipients can opt out of future emails if they wish.
- Preference center – A link to the preference center where subscribers can pick specific topics they want emails about.
- Privacy policy – A link to the company’s privacy policy reassuring users about email list practices.
- Social media links – Links to the brand’s social media profiles so recipients can connect.
- Copyright and address – Contains the copyright info and postal address for legal compliance.
The footer plays an important role in building trust and credibility. Recipients want to know who is sending emails and have easy access to unsubscribe or control preferences. A clean footer that follows best practices conveys professionalism and respect for subscribers.
A well-designed footer also takes up minimal space so the focus stays on the main content. But it should have a visible unsubscribe link – something email providers like Gmail check for spam compliance. Having consistent footers across campaigns helps recipients recognize and engage with emails from a sender.
