Email marketing is the tough place to be, even tougher is seeing your beautifully written and artistically designed emails landing straight into the spam folder....
If your email campaigns suddenly start bouncing, open rates plummet overnight, or clients report that they never receive your messages, there’s a strong chance your domain or sending IP has been added to an email blacklist.
An email blacklist (sometimes called a blocklist) is a database that flags servers and domains with suspicious or spam-like activity.
Once you appear on one, your deliverability can collapse — even legitimate, opt-in messages get filtered as junk.
But here’s the good news: being blacklisted isn’t permanent. With the right knowledge, you can identify the issue, request removal, and prevent it from happening again.
This article walks through every step of that process — from detection to delisting — and provides a reference table of the most widely used blacklists, including Spamhaus, Barracuda, Spamcop, and more.
What Is an Email Blacklist and Why Does It Exist?
Blacklists were created to protect users from spam, malware, and phishing.
Each one collects IPs or domains that have been reported or detected as sources of unwanted email.
When a recipient’s mail server receives a new message, it checks the sender against these lists. If the sender appears, the server can:
- Reject the message outright (hard bounce)
- Deliver it to the spam folder, or
- Flag it internally for filtering.
These lists are not inherently bad; they serve a crucial role in reducing unwanted email. The problem arises when legitimate senders get listed accidentally — usually due to technical issues, poor list hygiene, or shared infrastructure.
Types of Blacklists
| Type | Description | Examples |
|---|---|---|
| IP-based | Flag mail servers sending spam or high-volume unsolicited messages. | Spamhaus SBL, Barracuda, UCEPROTECT |
| Domain-based | Flag sending domains or links associated with spam complaints. | SURBL, URIBL, Lashback |
| Private or ISP lists | Maintained internally by providers like Gmail or Microsoft; not publicly viewable. | Gmail Postmaster, Microsoft SNDS |
| Regional or industry lists | Used by local ISPs, security vendors, or hosting companies. | Trend Micro MAPS, Proofpoint, Invaluement |
Understanding which type you’re listed on helps determine the correct removal process.
How to Check if You’re Blacklisted
Use a Multi-Checker Tool
There are special checkers that you can use to see if an IP address or domain is on a blacklist. Some popular email blacklist checker tools include:
To use these tools, simply enter your IP address or domain name into the search field and click the site’s Blacklist Check (or equivalent) button.
Review SMTP Bounce Messages
When an email is rejected, the error often points directly to the blacklist responsible:
550 5.7.1 Service unavailable; Client host [203.0.113.55] blocked using Spamhaus ZEN Save these logs — you’ll need them for delisting requests.
Check Reputation Dashboards
Tools like:
- Google Postmaster Tools
- Microsoft SNDS
- Cisco Talos Reputation Center
These don’t always show “blacklisted,” but poor reputation scores are often early warnings that your sender might soon appear on one.
Why You Got Blacklisted
Email blacklists don’t appear out of nowhere. Common triggers include:
- Sending to old or purchased lists — spam traps or inactive users quickly attract penalties.
- Poor list hygiene — high bounce or complaint rates make you look like a spammer.
- Missing or broken authentication — SPF, DKIM, or DMARC misconfigurations are common causes.
- Compromised servers or credentials — malware or open relays can send spam without your knowledge.
- Shared IP contamination — in shared hosting, one bad neighbor can taint everyone.
- Unusual sending patterns — huge volume spikes or repetitive identical content can trigger anti-spam systems.
- Spammy content — excessive exclamation marks, deceptive subjects, or low-quality templates.
Before you request removal, you must identify and correct these underlying issues.
Major Blacklists and Their Removal Procedures
Below is a summary of 20 major blacklists that affect sender deliverability, including lookup URLs, removal methods, and expected response times.
| # | Blacklist | Type | Lookup / Removal URL | Response Time | Difficulty | Procedure Summary |
|---|---|---|---|---|---|---|
| 1 | Spamhaus (SBL / XBL / DBL / ZEN) | IP & Domain | https://check.spamhaus.org/ | 1–3 days | ⚙️ Moderate | Lookup your IP/domain, fix spam cause, then submit the form on their results page. |
| 2 | Barracuda BRBL | IP | https://www.barracudacentral.org/rbl/removal-request | 24–48 hrs | 🟢 Easy | Confirm clean traffic, fill the online removal request, and wait for re-evaluation. |
| 3 | Spamcop | IP | https://www.spamcop.net/bl.shtml | < 24 hrs | 🟢 Easy | Usually auto-expires when spam stops. Use lookup page to verify delisting. |
| 4 | SORBS | IP & Domain | https://www.sorbs.net/lookup.shtml | 1–5 days | ⚙️ Moderate | Register, open a ticket, explain remediation, and request manual review. |
| 5 | UCEPROTECT (L1–L3) | IP / ASN | https://www.uceprotect.net/en/rblcheck.php | 3–7 days | 🔴 Hard | Mostly auto-expires after clean sending; manual removal rarely possible. |
| 6 | Invaluement (ivmSIP / ivmURI) | IP & Domain | https://www.invaluement.com/check/ | 1–3 days | ⚙️ Moderate | Run check → email support with fixes implemented. |
| 7 | PSBL | IP | https://psbl.org/listing | Immediate–24 hrs | 🟢 Easy | Self-service removal directly from listing page. |
| 8 | URIBL | Domain | https://uribl.com/ | 1–3 days | ⚙️ Moderate | Use lookup tool, then follow instructions to contact support. |
| 9 | SURBL | Domain | https://www.surbl.org/lookup | 1–3 days | ⚙️ Moderate | Request delist through SURBL contact page after cleaning your list. |
| 10 | Lashback UBL | Domain | https://www.lashback.com/ubl/ | 1–3 days | ⚙️ Moderate | Contact via UBL form; confirm opt-in compliance. |
| 11 | Mailspike | IP & Domain | https://mailspike.net/check.html | 1–2 days | 🟢 Easy | Submit quick delist request; they usually respond fast. |
| 12 | Trend Micro ERS / MAPS | IP & Domain | https://ers.trendmicro.com/reputations | 1–7 days | ⚙️ Moderate | Request reputation review, attach logs proving resolution. |
| 13 | Cisco Talos Reputation Center | IP & Domain | https://talosintelligence.com/reputation_center/lookup | 1–3 days | ⚙️ Moderate | Lookup → submit reputation change request with corrective evidence. |
| 14 | Cloudmark CSI | IP & Domain | https://csi.cloudmark.com/en/reset/ | 1–3 days | ⚙️ Moderate | Use their reset form; show that spam source is fixed. |
| 15 | SpamRATS | IP | https://www.spamrats.com/lookup.php | 1–3 days | ⚙️ Moderate | Lookup IP → follow removal link; ensure no new spam events. |
| 16 | Microsoft OLC / SNDS Delist Portal | IP | https://sender.office.com/ | 1–5 days | ⚙️ Moderate | Confirm ownership, describe remediation, and request delist. |
| 17 | Gmail Postmaster Tools | Domain | https://postmaster.google.com/ | — | 🔴 Difficult | No delist form; improve domain reputation and reduce spam rate. |
| 18 | Yahoo Postmaster | IP & Domain | https://senders.yahooinc.com/postmaster/ | 1–5 days | ⚙️ Moderate | Request review and ensure DKIM/SPF/DMARC alignment. |
| 19 | Proofpoint | IP & Domain | https://ipcheck.proofpoint.com/ | 1–5 days | ⚙️ Moderate | Open a support case for delisting once sending behavior is corrected. |
| 20 | Zendesk / Cloudmark (Provider Filters) | IP & Domain | https://www.cloudflare.com/learning/email-security/what-is-email-reputation/ | Varies | ⚙️ Variable | Many private filters have no manual delist; rely on improved reputation and compliance. |
How to Remove Yourself from a Blacklist
The delisting process varies slightly between providers, but follows the same general pattern.
Step 1. Fix the Root Cause
Before asking for removal, you must prove the problem is solved.
That means:
- Cleaning infected systems or open relays.
- Removing spam traps and invalid emails from your list.
- Correcting SPF, DKIM, and DMARC records.
- Slowing down campaign frequency to regain reputation stability.
If you skip this step, any delist will be temporary — you’ll get re-listed almost immediately.
Step 2. Locate the Delisting Form
Each blacklist site has a lookup or removal request page (listed in the table above).
Enter your IP or domain; most will show:
- Why you were listed,
- How long the listing lasts, and
- The appropriate form to request removal.
Step 3. Write a Professional Request
When you contact a blacklist team:
- Be concise and factual.
- Never argue or complain.
- Provide details of what you fixed (e.g., updated authentication, removed spammy list segment).
- Include relevant evidence: bounce samples, header screenshots, or test results.
Step 4. Monitor Your Status
After submission, recheck your IP/domain daily.
Some lists respond automatically within hours; others may take several days.
Keep records of submission timestamps, because repeated requests too soon can be ignored.
Step 5. Test Your Deliverability
Once delisted, test sending to:
- Gmail, Outlook, Yahoo, and Apple domains.
- Dedicated inbox monitoring services (e.g., GlockApps, Mail-Tester).
Track open rates and spam-folder placement for at least a week to ensure full recovery.
Prevent Getting Blacklisted Again
The best blacklist strategy is prevention.
Here’s how to maintain a clean reputation long term.
A. Maintain List Hygiene
- Only email users who have clearly opted in.
- Regularly remove bounced, inactive, and unengaged contacts.
- Use a validation API (such as DeBounce) before every major campaign.
B. Implement Email Authentication
Configure all three:
-
SPF — defines authorized sending servers.
-
DKIM — cryptographically signs messages.
-
DMARC — enforces policy and prevents spoofing.
Monitor DMARC reports to identify abuse or misalignment.
C. Warm Up Gradually
When using a new IP or domain, start slow.
Send small batches and increase volume daily.
Warming demonstrates good sending behavior to ISPs.
D. Track Engagement
ISPs reward engagement.
Maintain a strong open and click rate by sending relevant, personalized content, not just bulk promotions.
Inactive recipients should be removed or re-confirmed periodically.
E. Secure Your Infrastructure
- Require strong passwords and two-factor authentication.
- Use CAPTCHA on public forms to prevent bot signups.
- Scan for malware weekly.
- Monitor outbound logs for unusual spikes.
F. Set Up Automated Monitoring
Use monitoring tools that alert you if your IP or domain appears on any major list. That allows you to act within hours instead of days, reducing damage to your reputation.
Final Thoughts
Blacklisting can feel like an invisible barrier — your infrastructure is working fine, yet emails vanish into spam folders.
Fortunately, once you understand why blacklists exist and how they assess reputation, you can turn them from enemies into early warning systems.
To recap:
- Diagnose the problem (use lookup tools and bounce logs).
- Fix root causes (authentication, hygiene, or security).
- Submit polite, data-driven removal requests.
- Monitor continuously to maintain a strong sender reputation.
Whether you manage a single domain or operate a large outbound system, email reputation management should be an ongoing practice — not a one-time cleanup.
Consistent validation, authentication, and engagement monitoring will ensure your messages reach the inbox — and stay there.