Basic demographic information was once the key to driving demand generation. But now that this data is widely accessible, it is no longer sufficient to...
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Today, there are tons of marketing channels and mediums. But since the beginning, only one marketing tactic has worked for all kinds of businesses. You...
Nowadays, businesses splash out on elaborate marketing strategies to reach out to prospective consumers and grow their consumer base. But at the end of the...
All clients expect to get some email confirmation after they've purchased an item online. It serves as proof that they've made the payment. And the...
Emojis aren't just for texting anymore. In fact, they've become such a powerful marketing tool that more and more companies are using them in their...
Do you run professional or business email campaigns? Are you wondering how to implement DMARC records for email validation and security? Did you know? You...
As an entrepreneur, one of the many first things that come to mind is how to manage your company’s email. After all, email is an...
What is BIMI? BIMI is short for Brand Indicators for Message Identification, an email authentication standard designed to give brands a way to communicate their...
The current rival landscape commands that to survive, you need to continue growing. And so companies operate all kinds of strategies and tactics to maintain...
Coming up with an email marketing strategy can only get you so far if you don’t measure the success of your campaigns. You need to...
Contacting inactive or invalid email addresses is a waste of your email marketing budget and can have other negative repercussions for your business’s email marketing....
Most consumers won’t read your email. A study by ZipWhip reports that 56% of people receive from 25 to 100 emails a day. In addition,...
Automated email marketing is incredibly convenient and powerful. Like anything, it takes some work to get right and maintain momentum. Unfortunately, email lists can become...
Email marketing is an integral part of every business that can give the best customer experience. It has the most efficient ROI (Return of Investment)...
Email providers like Gmail, Yahoo, and others, can decide whether or not your emails should make it to your recipients’ inboxes based on your sender's...
The data we receive about our leads tends to be lackluster. It does not provide us with enough information. Non-enriched is the term that is...
Believe it or not, the majority of our business transaction happens via email. So much so that in 2023, there were an estimated 4.2 billion...
Are you using influencers for brand awareness? If not, here are some statistics that may interest you. You fall in the 7% who are not...
Email marketing might not sound like the most glamorous way to promote your dropshipping business. However, any expert marketer knows just how effective this tactic...
There are two types of emails you can send to your customers: transactional emails and marketing emails. If you want to get the most out...
Emails still remain some of the most effective marketing tools you can use to promote your business or the service it offers. At the same...
