With the widespread adoption of artificial intelligence (AI), brands leveraging email marketing to engage their audiences now have more and more chances to optimize their...
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If there's one marketing platform that has stood the test of time, it has to be the humble email. Despite being around for over 50...
Even with many digital marketing trends taking over the internet, email marketing still has several advantages that make it relevant. The best way to engage...
HTML5 is the latest markup language for presenting and structuring content on the internet. HTML stands for Hyper Text Markup Language. It is the standard...
If you’ve been in the business long enough, you’ve probably heard of at least a few significant data breaches involving small and medium-sized businesses, small...
As more and more of us choose to run important parts of our personal and professional lives on the go, staying connected digitally is becoming...
Email’s wonderful. It’s a tremendous personal enabler and a genuinely colossal business tool. However, email’s rife with imposters, phantoms, and general ill-wishers. The medium is...
Email marketing can be a blessing and a curse - especially when not done correctly. The days of email blasts are gone but not...
Are you looking for a Mailchimp alternative? Mailchimp is a popular email marketing platform, but its lengthy customer service response times and arbitrary rules have...
The relevance of email deliverability to an organization's email marketing strategy may have been discussed frequently. Still, you may not fully comprehend how it applies...
I'm sure you've noticed that there are companies with compelling email marketing campaigns that score the prestigious email marketing ROI: (Source) I'm also sure that...
How often do you interact with your email box? I bet pretty often. Whether you receive a critical business email, write a business partner, or...
Have you ever received an email with poor color contrast that made it difficult to see the text? Or was the information unclear even with...
Email marketing is a reliable and time-tested tool: brands send hundreds of thousands of email offers, newsletters, and ads to their customers every day. Email...
If you’re seeing far too many bounces for outbound emails, you may first blame your email copy, the whole target list of emails, or the...
A/B testing is one of the core methodologies in more than most marketing tactics. And with good reason, as it allows marketers to make educated...
Links in the email are like fire. What do I mean? They are beneficial if used correctly. Yet, they can cause severe damage if you...
Did you know that 58% of people check their emails first thing in the morning instead of checking social media? More people care about what’s...
If you have ever applied for a loan you may have found banks poring over your credit history and paying special attention to your credit...
Do you frequently open your mobile phone or laptop to check your emails? If you do, then you are not alone. Because studies show that...
Email lists are the foundation for an effective email marketing campaign. Building an email list is ongoing for as long as you need it to....
