As more and more of us choose to run important parts of our personal and professional lives on the go, staying connected digitally is becoming...
Email’s wonderful. It’s a tremendous personal enabler and a genuinely colossal business tool. However, email’s rife with imposters, phantoms, and general ill-wishers. The medium is...
Email marketing can be a blessing and a curse - especially when not done correctly. The days of email blasts are gone but not forgotten....
Are you looking for a Mailchimp alternative? Mailchimp is a popular email marketing platform, but its lengthy customer service response times and arbitrary rules have...
The relevance of email deliverability to an organization's email marketing strategy may have been discussed frequently. Still, you may not fully comprehend how it applies...
I'm sure you've noticed that there are companies with compelling email marketing campaigns that score the prestigious email marketing ROI: (Source) I'm also sure that...
How often do you interact with your email box? I bet pretty often. Whether you receive a critical business email, write a business partner, or...
Have you ever received an email with poor color contrast that made it difficult to see the text? Or was the information unclear even with...
Email marketing is a reliable and time-tested tool: brands send hundreds of thousands of email offers, newsletters, and ads to their customers every day. Email...
If you’re seeing far too many bounces for outbound emails, you may first blame your email copy, the whole target list of emails, or the...
A/B testing is one of the core methodologies in more than most marketing tactics. And with good reason, as it allows marketers to make educated...
Links in the email are like fire. What do I mean? They are beneficial if used correctly. Yet, they can cause severe damage if you...
Did you know that 58% of people check their emails first thing in the morning instead of checking social media? More people care about what’s...
If you have ever applied for a loan, you may have found banks poring over your credit history and paying special attention to your credit...
Do you frequently open your mobile phone or laptop to check your emails? If you do, then you are not alone. Because studies show that...
Email lists are the foundation for an effective email marketing campaign. Building an email list is ongoing for as long as you need it to....
Basic demographic information was once the key to driving demand generation. But now that this data is widely accessible, it is no longer sufficient to...
Today, there are tons of marketing channels and mediums. But since the beginning, only one marketing tactic has worked for all kinds of businesses. You...
Nowadays, businesses splash out on elaborate marketing strategies to reach out to prospective consumers and grow their consumer base. But at the end of the...
All clients expect to get some email confirmation after they've purchased an item online. It serves as proof that they've made the payment. And the...
Emojis aren't just for texting anymore. In fact, they've become such a powerful marketing tool that more and more companies are using them in their...
